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Klanky@sopuli.xyz to Fuck AI@lemmy.worldEnglish · 5 months ago

DirecTV screensavers will show AI-generated ads with your face in 2026

arstechnica.com

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  • technology@lemmy.world
  • technology@lemmy.zip
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DirecTV screensavers will show AI-generated ads with your face in 2026

arstechnica.com

Klanky@sopuli.xyz to Fuck AI@lemmy.worldEnglish · 5 months ago
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  • cross-posted to:
  • technology@lemmy.world
  • technology@lemmy.zip
Like other companies with streaming businesses, DirecTV is leaning into ads more.
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  • CocaineShrimp@sh.itjust.works
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    5 months ago

    I feel a class action lawsuit incoming: “Advertisers using customers likeness in ads, without providing compensation”

    • Canaconda@lemmy.ca
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      5 months ago

      Ever notice how now a days you have to scroll through the whole TOS before blindly clicking AGREE?

      Yea…

      • TachyonTele@piefed.social
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        5 months ago

        TOS means nothing in court.

        • Canaconda@lemmy.ca
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          5 months ago

          Here’s hoping American courts keep meaning anything.

          • TachyonTele@piefed.social
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            5 months ago

            True. Knock on wood.

  • reddig33@lemmy.world
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    5 months ago

    In case you were wondering how they would get a picture of the users face…

    “DirecTV’s screensavers will let a user create an AI avatar of themself by scanning a QR code on the screensaver”

    • etchinghillside@reddthat.com
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      5 months ago

      The only good that can come from this is butt faces.

      • Sludgehammer@lemmy.world
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        5 months ago

        Maybe that will be the data which finally breaks the image generators back.

      • ThePantser@sh.itjust.works
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        5 months ago

        Cat anus faces

      • londos@lemmy.world
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        5 months ago

        Or Bill Morrow, the CEO.

    • Ep1cFac3pa1m@lemmy.world
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      5 months ago

      Thanks for this. I was imagining some dystopian requirement that you had to let them scan your face or pay an extra $10 a month or something.

      • SkaveRat@discuss.tchncs.de
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        5 months ago

        Give them a month

    • AnUnusualRelic@lemmy.world
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      5 months ago

      Ok. But why would anyone actually do that?

      “Ooh I wish I was in that dishwasher ad”

  • troglodytis@lemmy.world
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    5 months ago

    No. No, I don’t think it will.

  • bulwark@lemmy.world
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    5 months ago

    I’d be more angry about this, but I just found out that DirecTV is still in business.

  • NocturnalEngineer@lemmy.world
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    5 months ago

    I don’t get how this would ever be a good idea.

    I would be extremely uncomfortable seeing my face in adverts, even for products I use. I’m already uncomfortable with adverts using personal recommendations based on tracking my web history & habits.

    I actively avoid those products in the future, and I can only see this alienating their marketing base further.

  • MrEff@lemmy.world
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    5 months ago

    Oh, you mean the real reason there has been a push to get us to use face ID verification on every site that depends on ads?

  • hotdogcharmer@lemmy.zip
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    5 months ago

    Marketers ruin everything. Marketers are liars. I’ve worked with marketing departments in every job I’ve ever had, and they’re scum every time. Social media obsessed weirdos who can’t do anything honest and authentic. Freaks.

  • IninewCrow@lemmy.ca
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    5 months ago

    What better reason not to get DirecTV

    • Steve@startrek.website
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      5 months ago

      Im surprised it still exists

  • rem26_art@fedia.io
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    5 months ago

    DirecTV’s screensavers will let a user create an AI avatar of themself by scanning a QR code on the screensaver. Afterward, they can use the avatar to browse through different AI content. Users will also reportedly be able to dress up their AI avatars, allowing Glance’s screensaver to recommend real-life products to purchase by performing a reverse-image search.

    Who is gonna even willingly do this? You’re not creating a Mii to put into Wii Sports. It’s just to advertise to you.

    (the company Glance, mentioned in the quote, is the company providing the AI screensaver ad technology to DirecTV)

  • Empricorn@feddit.nl
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    5 months ago

    Avoid DirecTV like the plague? I’m on it…

  • Ilovethebomb@sh.itjust.works
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    5 months ago

    I’d cut the plug off the dongle doodad and then run it over if this happened to me.

  • Reygle@lemmy.world
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    5 months ago

    Bwahahahaha! I don’t even watch TV any more. Every time I wind up at my parent’s home I cannot believe the idiocy that’s on the TV. Ball game is on? They’ve made sure it’s impossible that a single frame of the feed does not show at least one advertisement, whether “splashed” over the video or covering every square inch of the location they’re broadcasting.

    “Television” is officially dead to me, but I get that a lot of people still watch it. What I don’t understand is WHY they do.

  • ramenshaman@lemmy.world
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    5 months ago

    Could I just use my cat’s face?

  • frustrated_phagocytosis@fedia.io
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    5 months ago

    My face? https://images.paramount.tech/uri/mgid:arc:imageassetref:shared.southpark.us.en:b4d7525e-94b1-424c-9a36-cd0bbd1183f5?quality=0.7&gen=ntrn

    • jordanlund@lemmy.world
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      5 months ago

      Uploaded:

  • TrackinDaKraken@lemmy.world
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    5 months ago

    People with DirecTV will enjoy looking at my face, I guess?

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