It’s technically up cycling but like, yikes. For the cost of a handle of Jim beam and a shit load of wax, you could probably just buy a bunch of candles instead, so the end goal here seems to be to showcase alcohol brands?! Is this like when people fill their house with Coke or Mickey Mouse stuff?

I suppose I’m just as confused as you are. It would make sense to me if they washed the labels off; some of the bottles are visually interesting enough to warrant making showpieces out of.