It’s simple. Apple knows that overpricing their RAM will frustrate a bunch of people, but not enough to deter a large enough volume of customers. This pricing scheme is probably more profitable overall than them being more competitive with their memory prices.
Not that Apple will care, but they’ve all but guaranteed that my next laptop will be a Framework laptop. Just need them to start using chips that’ll let it run silently 90% of the time.
well forcing your customers into one sku is a great way to save money but turning around and penalizing them for wanting more is truly brilliant because it worked. Apple in effect has made all custom configurations a premium and people actually went for it.
Consider this, if you upgrade the top M2 Pro mini to 32g memory and top processor option it is the same price as the based Studio with M2 Max which already has 32g memory. Why would anyone but the mini at that point? They will though
It deterred me, I was going to buy an M2 MacBook Air directly from Apple but the insane cost to upgrade the SSD and RAM led me to buy a used MacBook Pro M1 instead. Even though I still bought a MacBook, none of the money went to them. Spending over 1k on any computer with 8gb of non upgradable memory is ridiculous
Yeah well they priced me out, I have to buy a cheaper model now. I inadvertently waited two years for either a new chip or a 16gb base, and I’m still confused by what to do.
It’s simple. Apple knows that overpricing their RAM will frustrate a bunch of people, but not enough to deter a large enough volume of customers. This pricing scheme is probably more profitable overall than them being more competitive with their memory prices.
Not that Apple will care, but they’ve all but guaranteed that my next laptop will be a Framework laptop. Just need them to start using chips that’ll let it run silently 90% of the time.
Apple marketing in a nutshell
well forcing your customers into one sku is a great way to save money but turning around and penalizing them for wanting more is truly brilliant because it worked. Apple in effect has made all custom configurations a premium and people actually went for it.
Consider this, if you upgrade the top M2 Pro mini to 32g memory and top processor option it is the same price as the based Studio with M2 Max which already has 32g memory. Why would anyone but the mini at that point? They will though
Only competition would be Windows finally having arm chips that give similar power/battery ratio like the M chips.
It deterred me, I was going to buy an M2 MacBook Air directly from Apple but the insane cost to upgrade the SSD and RAM led me to buy a used MacBook Pro M1 instead. Even though I still bought a MacBook, none of the money went to them. Spending over 1k on any computer with 8gb of non upgradable memory is ridiculous
“The best price is often the one in which users complain but still pay”
Yeah well they priced me out, I have to buy a cheaper model now. I inadvertently waited two years for either a new chip or a 16gb base, and I’m still confused by what to do.
That golden point where you can squeeze customers of all their cash right before they decide they had enough and switch brands
I’m thinking my next phone is going to be Samsung. This may be my last iPhone. Lack of cross-compatibility is really irritating me.