well forcing your customers into one sku is a great way to save money but turning around and penalizing them for wanting more is truly brilliant because it worked. Apple in effect has made all custom configurations a premium and people actually went for it.

Consider this, if you upgrade the top M2 Pro mini to 32g memory and top processor option it is the same price as the based Studio with M2 Max which already has 32g memory. Why would anyone but the mini at that point? They will though