A year after he bought Twitter for $44 billion, Musk thinks the company is now worth $19 billion, a 55 percent drop.

Let’s recap what he did to Twitter, I will go first:

  • Changed the original name Twitter to X.
    • Carighan Maconar@lemmy.world
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      9 months ago

      Yep. I mean in the end it has no product. It’s just billboard/ad space, in the world of commerce. Sure, it’s a lot of ad space, but ad space in the digital world is also effectively endless, so the percentage still isn’t actually that relevant as it can shift in a moment’s notice.

      Say… if a neonazi buys the platform and brings all his friends with him.

      But beyond an office he’s not even paying for and so on, Xitter got… nothing. They have no actual product that can be liquidated, no supply chains worth any money, nothing to rent/sell out beyond said adspace. Like many digital companies they rely entirely on hype for all their perceived value.

    • donuts@kbin.social
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      9 months ago

      Honestly it’s probably not… Estimates aside, who would even want to buy Twitter in its current incarnation?

      • Fisk400@feddit.nu
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        9 months ago

        It still has a big enough user base and brand recognition that they could put things back on course if they really went for it. The only permanent damage is the brain drain from firing a lot of people that has experience in running twitter.

        • Viking_Hippie@lemmy.world
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          9 months ago

          The only permanent damage is the brain drain from firing a lot of people that has experience in running twitter.

          That’s like saying “he suffered no permanent damage except the removal of his spine”

        • MagicShel@programming.dev
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          9 months ago

          Brand recognition? That’s ironic. The Twitter brand had recognition. But you can’t say X, you have to say “X, formerly Twitter.”

          Otherwise you’re right, of course, But I can’t see it being resurrected.

          • Fisk400@feddit.nu
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            9 months ago

            Yes, twitter is the brand. The first action of a sane buyer would be to put the bird logo back. 20 billions of its current value comes from the fact that they still own that name.

            • MagicShel@programming.dev
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              9 months ago

              It was never actually worth what musk paid, but I get that you’re saying the name was half the value. Looks like musk agrees.

        • donuts@kbin.social
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          9 months ago

          I don’t know about the active userbase so who knows. Personally I don’t think the Twitter brand is as strong as it was a year and change ago.

          Even without the change to X, is there anyone who feels that Twitter is anything more than a shell of its former self? It’s not as simple as just bringing back the bird, in my opinion.