Normalize it for age. How much did GenX spend at 22 vs GenZ? It could be similar, but it’s not clear. Of course old people have more disposable income once the mortgage is paid off and GenZ can’t get a mortage, just an expensive rental.
There’s a big drop off in drinking overall and it’s a good thing. Yet genZ is back on nicotine.
Normalize it for age. How much did GenX spend at 22 vs GenZ? It could be similar, but it’s not clear. Of course old people have more disposable income once the mortgage is paid off and GenZ can’t get a mortage, just an expensive rental.
There’s a big drop off in drinking overall and it’s a good thing. Yet genZ is back on nicotine.
Wait until you see Gen Alpha’s spending on alcohol!