Auto execs in the US, Europe, and Japan never thought Chinese EVs were a threat. Now they’re coming to wipe the floor with their Western counterparts.
“You won’t believe what’s coming,” warned the title of a January 2023 video from the Inside China Auto YouTube channel. “Europe’s premium car makers aren’t ready for this,” warned another video from the same channel, uploaded in July.
Produced by Shanghai-based automotive journalist Mark Rainford, a former communications executive for Mercedes-Benz, the channel is one of several by China-based Western commentators agog at what they are seeing—and driving.
American, Japanese, and European car manufacturers had decades head start in this area and they blew it chasing higher profit margins on large trucks and SUVs with lax EPA gas mileage restrictions at a time when climate change has become a major crisis.
Invested in lobbying instead of products
Who Killed the Electric Car is an excellent look at early EV business in North America
Petrol cars go brrrrrr
I still get angry thinking of what happened
And BS green washing with dead end hydrogen demo cars.
I’m curious if the “climate change is a hoax” stuff is as prominent in China as the US. I’ve run into so many people who hate EVs solely because they think climate change is a hoax and EVs are just another way to scam them out of money for a lower quality vehicle… despite any evidence of EVs being better quality