They would need to completely revamp the branding if they want to market towards younger non-tech interested individuals. Simplify the hardware/software and boost marketing with a cool and luxury focus. I don’t think feature improvement is required for this problem in NA, you need to change the nerdy alternative image people have in their minds when they think Android.

But they basically own the rest of the world so idk if this is even an issue.

Glad I’m not alone remembering the bullshit they spewed when the m1 came out.

8gb is great for high memory pressure and being dependent on slow swap memory