Putting my money on Jeff Williams as Apple’s next CEO. Sure, Apple’s fame rests on design, software, and lately, their high-performance silicon. But let’s not forget, at its core, Apple is all about hardware manufacturing. Operations, sourcing, inventory, and production are the heartbeat of Apple. The CEO needs to be a master of these domains.

That’s exactly why Steve Jobs handed the baton to Tim Cook, and why Jeff Williams was the hero behind the Apple Watch’s success. Plus, since 2023, Apple’s elite team of around 20 industrial designers has been reporting to COO Jeff Williams. Seems like a clear hint, doesn’t it?

Putting my money on Jeff Williams as Apple’s next CEO. Sure, Apple’s fame rests on design, software, and lately, their high-performance silicon. But let’s not forget, at its core, Apple is all about hardware manufacturing. Operations, sourcing, inventory, and production are the heartbeat of Apple. The CEO needs to be a master of these domains.

That’s exactly why Steve Jobs handed the baton to Tim Cook, and why Jeff Williams was the hero behind the Apple Watch’s success. Plus, since 2023, Apple’s elite team of around 20 industrial designers has been reporting to COO Jeff Williams. Seems like a clear hint, doesn’t it?