You need an Apple developer account to even make software for iOS. Alternate app stores are distributed on the web, not Apple’s App Store. Since an alternative app store is an iOS app, Apple banning Epic’s developer account means they’re banned from making one.
The last name of the president of Russia is Пу́тин. Since people can’t read that without knowing Cyrillic, we need a way to map Cyrillic to the Latin alphabet. However, neither Cyrillic nor Latin script have universal pronunciations: the phonetic value of letters change depending on the language. This leads to the romanization of a name being different depending what the source and target language is. Пу́тин is Putin for Russian-to-English, but Poutine for Russian-to-French. They’re both equally correct, and neither is a change from the other.