While Apple won’t bring customization, Caviar does make some customization for Iphones.

Most people are buying Macs because of the brand. Just because is Apple they will settle with lower specifications for that enormous price tag. Apple has a reputation for well made and performant devices, made years ago, and they are still reaping the benefits. I believe there is a large percentage of Mac fans who aren’t even checking the competition. They simply buy a Mac, because that’s what they grown to like and love. It’s a flawed and greedy company that successfully grew a fan base.