Facebook & Instagram fined: How the small country of Norway could finally break Meta’s business model.::With a fine of only $100,000 Norway could destroy Facebook’s & Instagram’s business model relying on personalized ads.
Facebook & Instagram fined: How the small country of Norway could finally break Meta’s business model.::With a fine of only $100,000 Norway could destroy Facebook’s & Instagram’s business model relying on personalized ads.
@L4s
Virtually every website uses targeted advertising. I guess the goal is to shut down the entire internet in EU countries.
I wonder how long that will last?
Did you read the whole article? It’s about behavioral advertising based on metrics that are not explicitly stated to the user. If the users opt in to this kind of advertising then it’s ok, but Facebook/meta has to get their agreement.
I did, and I stand by my comment.
Yeah, the sites themselves are going to either block Norway or turn off the ads for them. An overwhelmingly large portion of the internet uses targeted ads. This isn’t just a Facebook thing. For example, Google has an ad engine that runs on nearly every commercial website. This will take some work to comply with and I can see a lot of sites blocking Norway in the meantime.
The issue isn’t advertising per se, it’s with so called targeted advertising aka surveillance capitalism. Meta could still legally serve ads in Norway so long as they are not individually targeted. You know, like all ads before Google and Facebook invented mass surveillance of internet users.
Just because most companies do it, doesn’t mean it’s ok.
It’s not about targeted ads based on information provided by the user of the service. If you have read the article you would know that they are banning behavioral advertising.
At which point we arrive at OP’s closing remark: “Either way, it’s a win for Norway.” And that’s hard to dispute for any country taking its claim to being a democracy even halfway serious, considering the manipulative shenanigans that are par for the course at anything Meta.