• Maggoty@lemmy.world
    link
    fedilink
    English
    arrow-up
    19
    arrow-down
    1
    ·
    10 months ago

    Selling at a loss to enter a market or gain market share is a time honored tradition at this point.

    • Hyperreality@kbin.social
      link
      fedilink
      arrow-up
      4
      arrow-down
      2
      ·
      edit-2
      10 months ago

      It is, but as the article mentions some manufacturers are making a loss of 35k per car.

      If those cars are then sold for 5k less than the US/EU/Japanese equivalent, despite lower wages and environmental standards, you have to ask yourself questions.

      • Maggoty@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        ·
        10 months ago

        Yes you just described the business model. Everyone from Walmart to Amazon to Uber uses it. They take a loss in the short term, relying on new investor money or other products.