The terms you want to search of you’re curious “Click through Rate” and “Conversion Rate”. It’s actually been falling over time as people get more and more used to ignoring ads or using ad blockers. They vary some for type of product and location of ad (fantasy novels on a book blog are likely to be higher, drop ship Amazon stuff on Facebook are likely to be lower), but yeah, not super high.
The thing is, I do not honestly object to ads - the internet has got to be paid for somehow…
My objection is the way that ads are served. It’s the creepy stalking users far and wide across the web that irks me.
This targeted bullshit. No, no and NO!
I’m more likely when I am on any given site - to check out an ad that is discrete, static and embedded and shows up regardless of the ad blocker I use.
That is different.
At that point, I’m seeing something that another person or business that runs the site has made a decision to advertise, it may be a product or service they like and use.
The terms you want to search of you’re curious “Click through Rate” and “Conversion Rate”. It’s actually been falling over time as people get more and more used to ignoring ads or using ad blockers. They vary some for type of product and location of ad (fantasy novels on a book blog are likely to be higher, drop ship Amazon stuff on Facebook are likely to be lower), but yeah, not super high.
The thing is, I do not honestly object to ads - the internet has got to be paid for somehow…
My objection is the way that ads are served. It’s the creepy stalking users far and wide across the web that irks me.
This targeted bullshit. No, no and NO!
I’m more likely when I am on any given site - to check out an ad that is discrete, static and embedded and shows up regardless of the ad blocker I use.
That is different.
At that point, I’m seeing something that another person or business that runs the site has made a decision to advertise, it may be a product or service they like and use.
The rest of it though… can rot.