How good is this counterfeit cheese if you have to invest cheese DRM?
At what point does it stop being a counterfeit cheese and became a real cheese made somewhere outside the origin protection?
I assume it’s like the whole Champagne only comes from Champagne. Are their other sparkling wines that taste as good, I’m sure. But they want to sell a name.
Kentucky tried to do the same with Bourbon Whiskey, saying if it was made outside of Kentucky you’d have to call it something else, but I don’t believe that stuck
You are correct, it did not stick, but by US law Bourbon does have to be made in the US. Associating alcohols to a region has always been a tedious argument, but distilled alcohol is especially silly. For things like Champagne they can claim things like the soil of the area impacts the flavor (Vidalia onions), the culture of specific grapes in the region are important (this isolated variety of grapes are only cultivated here), or maybe something in the air contributes to the process (Belgian sours), but Bourbon just requires it be made with at least 51% corn and stored in a charred oak barrel.
Bourbon may have originated from Kentucky there is nothing about Kentucky or the US that impacts the process. I can make IPAs without being in the UK and I can make Berliner Weisse without going to Germany, I see no difference with Bourbon.
I agree, I’m going to mention something I’ve mentioned before though because I love it as a base for why one world one human should be prevent. (BS I just made up now). When France and Italy got hit hard by root rot, trade ended up happening with the U.S. as in people found roots in California and elsewhere did not suffer the same rot, so they grafted the grapes onto roots from the americas to ensure all of Italy/Frances vineyards didn’t die, in the trading it also led to California finding access to many of the grapes that were used in Europe, thus making it a very good grower of modern day wines. It’s how the world should work on my opinion, not about the profit side, but about the survival side and helping each other overcome devastating events that could change areas forever
I would rather buy the cheese without microchips
Yeah same tbh.
It’s more a self-defense measure - while there are perfectly good counterfeit cheeses out there, if someone gets a really crappy piece or there’s food poisoning traced back to a counterfeit cheese this lets them prove it wasn’t their fault, thus avoiding a hit to the brand reputation and/or avoid liability.
Not exactly a great solution imho, but it does make sense from a certain perspective. AFAIK they’re sticking the chips in the wax/rind not the cheese itself, which does improve things slightly.
Scammer reads p-chip patent, realises there’s only a small range of laser diode wavelengths that can penetrate cheese. Buys chipped cheese, breaks the cheese. Chipped pieces found using laser excitation pulse and sensor with a notch filter. Save the wedge with the most chips to repeatedly break down to get chipped cheese crumbs, insert into bogus wedges, profit.
I’m sure the idea can be refined, but I’ll leave the fine details to the dairy delinquent curd counterfeiters.
To embed the p-Chip in a Parmigiano-Reggiano cheese wheel, the chip is inserted into a casein label on the cheese wheel, which becomes part of the cheese rind during its preparation process. Cheese buyers aren’t going to eat this embedded label.
They’re not liberally sprinkling the cheese with microchips that can be picked out, they’re sticking single chips on full wheels.
Fair enough, read the tech stack more than the implementation. It makes me wonder why not RFID or NFC instead? The only substantial difference would be antenna size and visibility, my only hinch is that it’d be an appearance thing
I’m guessing it’s down to food regulations - I don’t think there are edible NFC implementations available (I suspect it’s down to the power requirements, as far as I can tell the reason they use light stimulation for power transfer instead of the normal inductive method is so that you don’t need the large receiving antenna, which probably makes it more “edible”?), even though it’s clearly the superior option.
if it’s cheese, it’s real, lol- like “fake boobs are real enough, if i can touch them they’re real” but the whole point of DOC or whatever regional protections Europe puts in place I think are about supporting the economies of the region as much as guaranteeing authenticity… the microchips make sense in that context… if someone can fake a wheel of parmesan and disrupt the supply, it will affect demand for the legitimate product and take a customer away from the region the DOC/DOP was meant to protect in the first place. Or just ignore me, honestly I don’t have a dog in this race and I’m not even 100% sure I’m right
Fair point, i have a bottle of 25 year old aceto balsamico in the kitchen with a DOP on it and I probably wouldn’t buy one without it.
But at what point does a counterfet become just as good?
In this case its literally just the geographical location of the factory that made it. I usually get the Aldi version of things where they just change the name slightly but it is otherwise the same thing.
Shame my local Aldi stopped selling grilling cheese as an alternative to halloumi though, its quite a lot cheaper and avoids having to transport food across Europe unnecessarily. If I wanted high quality I wouldn’t go for genuine halloumi either, there is a somewhat local farm that sells their own halloumi style cheese which legally isn’t halloumi but tastes way better than anything supermarkets sell that can legally be called halloumi.
DRM: Dairy Rind Management
Really? Cheese DRM? What’s next, they hit you with a DMCA claiming it’s nacho cheeze?
This being lemmy, you might want to try the open-source alternative, Grana Padano
Funny I always use Grana Padano because I’m poor now I will start saying is because I support OSS
Ingredients: cows milk, salt, rennet, microchips…
I don’t care if Big Parm tracks me. As long as they don’t stop making parmigiano reggiano they can do whatever they like to me.
That’s… a lot of fucking cheese…
mods this one right here
i don’t care what you do with your cheese behind closed doors and i will fight to the death for your right to do it but please be less creepy about it
Do you want The String Cheese Incident? Because this is how you get The String Cheese Incident.
what?
Dont fuck the cheese, it’s for eating
I guess the joke is about fucking cheese
You’re so original. No really, do you come up with this stuff on the fly or do you keep a notepad full of witty ways to reply to people who use swearwords on the internet?
I have a databank in Burbank that gets updated fairly regularly, why?
Shady trenchcoat figure on a street corner: “Hey kid, wanna buy some cheese? I got the stuff that’ll make you mouse for days.”
This is how many years old news?
A bit over 2.
Thanks!
Are they really trying to combat counterfeiters, or are they trying to permanently tag & geolocate all their cheese enthusiasts?
It might go all the way to the top, but it definitely comes out the bottom.
Sounds illegal
I will eat so much that the cheese-lords will be able to track me across the globe.
I wish they showed what it looks like. I honestly can’t understand how this works. Almost all parm i have is grated so wouldn’t it be noticeable during the grating process? Or is it that small it avoids being chopped up.
Will kraft follow suit with their American cheese?
Is anyone trying to make counterfeit American cheese? As far as I understand it it’s generally the US who is producing counterfeit European cheese.
Sarcasm. Ie. Nobody is going to make American cheese. 😂
Sorry for the youtube link.
How about a little something about what it’s about, to help us decide if it’s worth our time to look. More helpful than an apology.
