• nova_ad_vitum@lemmy.ca
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    3 days ago

    The funniest thing about this is that using AI slop for Superbowl ads is actually peak capitalism. The cost of the ad space itself dwarfs the cost for producing the ads, with AI or not. But the worthless MBAs driving this just can’t help themselves.

  • harrys_balzac@lemmy.dbzer0.com
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    2 days ago

    My roommates only watched it for the ads and their first comment was about all the AI crap. They were completely disappointed and disgusted by the whole Super Bowl, except for Bad Bunny.

    • boonhet@sopuli.xyz
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      2 days ago

      I’m not American so I’m not very invested in the sport, I’ve never watched an event. But even I have watched some of the ads and half-time shows (in fact this is the second time I watched a half-time show, first time was Kendrick Lamar because I already knew I liked his music and he included his “Drake is a fucking pedo” song, which was a baller move on his part).

      And even I know, you don’t fuck with the superbowl ads. They have to be awesome, because that literally gets those people watching who don’t even care about the sport. Fucking hell I’ve voluntarily watched the Doritos x Mountain Dew ad with Peter Dinklage and Morgan Freeman at least 20 times lol (at least the song part)

      It costs so much money to get an ad spot there and you’re guaranteed millions upon millions of views. Make it fucking count.

      • harrys_balzac@lemmy.dbzer0.com
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        2 days ago

        I’m probably going to look up and watch the Guy Fieri commercial. That was the only they said was good.

        As far as the sport/game, mostly everyone outside of Massachusetts liked the result.

    • jj4211@lemmy.world
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      3 days ago

      It’s kind of ugly and not exactly confidence inspiring, since everything they are putting out there the potential customers know how to make the same thing.

      I saw an AI ad where they made three AI generated ‘testimonials’. So this told me that not only could they fail to find even three actual customers to just say the words they wanted, they couldn’t even dig up three actors or even three random employees to say the words. How pathetic must your offering be if you can’t get even a handful of real humans to at least lie for it?

      • FlashMobOfOne@lemmy.world
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        3 days ago

        potential customers know how to make the same thing

        This is 100% why I stay away from it. LLM’s are just a incremental race to the middle, to the generic. Who wants their work product to be exactly the same as everyone else’s?

    • The Quuuuuill@slrpnk.netM
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      3 days ago

      depends on what you want from a game. fans of good defense saw something beautiful. miraculous. they saw a team just outright bully another for an entire hour. the other team also faced incredible defense, they just overcame it enough to put enough points on the board to win.

      that said.

      i hate that all of this knowlege of the game still lives within me when the whole sport is structured around everyone trying to be chill about continuous brain damage

      • FordBeeblebrox@lemmy.world
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        3 days ago

        I loved every minute on the field and still like watching the game, but the NFL is a terrible organization and if I had kids I don’t think I’d want them subject to all the concussions I got over the years.

        • chiliedogg@lemmy.world
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          3 days ago

          Yeah. I loved playing football, but knowing what I do now I have a very different perspective on the game. I was very good, and probably could have gotten a full-ride scholarship prettu easily if I hadn’t quit for stupid reasons, but now I think my juvenile self may have accidentally made a great call.

      • PhoenixDog@lemmy.world
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        3 days ago

        I’m just happy the Pats were exposed as the frauds they were. A lucky team with the 3rd easiest DVOA schedule in NFL history.

      • ChickenLadyLovesLife@lemmy.world
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        3 days ago

        I’m personally embarrassed by the fact that every time I see one of those players wearing the pillow over their helmet I just think about how bad it looks.

      • YiddishMcSquidish@lemmy.today
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        3 days ago

        Speaking of cte!: did you see that new helmet shape on one of the Patriots’ o line? I really hope it helps, because holy crap did it look goofy AF!

        • The Quuuuuill@slrpnk.netM
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          3 days ago

          i noticed a padded overhelmet, which players are allowed to opt for. i also noticed some outershell features you didn’t used to see prior to Virginia Tech’s STAR system

          • Akasazh@lemmy.world
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            2 days ago

            I wondered what that helmet covering was on some players, yet not enough to actively search for it.

            Cheers for the info

            • The Quuuuuill@slrpnk.netM
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              2 days ago

              it’s been shown to be shockingly effective at reducing injuries while having the only downside of looking hella dumb. but i’m sure that was the attitude to leatherheads and helmets at some point, too

  • BigDaddySlim@lemmy.world
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    4 days ago

    It felt like half the ads were either fully AI generated, used AI slop or were for an AI slop factory company. It turned the game tonight into “which ads aren’t AI slop” for me.

    I cannot fucking wait for this bubble to burst

    • chunkystyles@sopuli.xyz
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      4 days ago

      Even the traditional ads with big name actors had seriously weird uncanny valley faces.

      This was the worst Superbowl for ads IMO. They’ve been trash for years, buy this was a new low.

    • hector@lemmy.today
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      3 days ago

      Except after this bubble bursts they will bail these companies out with tax dollars.

        • hector@lemmy.today
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          3 days ago

          Point is the AI will still be around. Your taxes will just end up subsidizing the US borrowing, as they buy treasuries to buttress their own currencies that are not trusted on their own, because you, like the rest of us, have the wrong people in charge. No matter where you are, we have the wrong people in charge, whether the absolute worst (yet,) or not.

          We have a system across the west, of socialized recessions, and privatized gains/profits.

          • PhoenixDog@lemmy.world
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            3 days ago

            Why do you think more and more countries are transitioning trade with the US to other countries?

            It’s not just Trump. Not many countries want to subsidize your AI bullshit.

  • U7826391786239@lemmy.zip
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    4 days ago

    it’s refreshing that i’ve seen exactly one post about the sportsball game, and it’s not even about the sportsball, but about how people are sick of shit to do with advertising

  • FrChazzz@lemmus.org
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    4 days ago

    It really reminded me of the Super Bowl back in 2000 when all the ads were for websites, which was right before the “Dot Com” bubble burst…

  • SkunkWorkz@lemmy.world
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    3 days ago

    Also the Olympics had AI generated clips in their opening ceremony, Pandora’s box has been opened unfortunately.

    • Wispy2891@lemmy.world
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      3 days ago

      That opening video of the Olympics was disgusting, how they could approve it to show “Italian excellence in design”???

      Btw I find hilarious that openai themselves used traditional methods to make their codex ad while everyone else is using the slop generators “we can save $5000 if we bruteforce our way with thousands of prompts”

  • Cruxifux@feddit.nl
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    4 days ago

    “Ads are coming to AI”

    What an absolutely terrifying statement. Advertising should be abolished.

  • HootinNHollerin@lemmy.dbzer0.com
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    4 days ago

    It was horrible. Next year im doing my original plan and going skiing. Best ski day because it’s empty. Way better use of my time

    • gdog05@lemmy.world
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      3 days ago

      I’m not a big sports fan so I can’t believe I’d ever choose the Superbowl over anything. I think I’d rather fold my laundry. Creating custom backgrounds for a 1994 mah jong DOS game feels like a better use of time. But, if you enjoy the game with friends and/or family then it’s probably not a bad use of time.

      • mghackerlady@leminal.space
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        3 days ago

        I don’t like sports in the slightest, but I watch the superbowl every year with my dad or his family. He made porkchops this year. They were pretty good

    • SaveTheTuaHawk@lemmy.ca
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      3 days ago

      But the game is designed around ads. Imagine paying $5000 for tickets to watch people stand around every 30 seconds.

    • ChickenLadyLovesLife@lemmy.world
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      3 days ago

      I also waited an hour but I still had to go live by the start of the fourth quarter. And then being stuck watching the ads was excruciating.

    • Jack_Burton@lemmy.ca
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      3 days ago

      I don’t really understand how it’s even an ad. It’s for Dunkin I guess (which I just learned is not called Dunkin Donuts anymore for some reason), but they dunk-on their own employees by saying they’d be a disappointment if they work for Dunkin when they’re 50. I didn’t see any other labeling, is it maybe an ad for the AI company that did the de-aging? Ads exist to sell something, and I have no idea what was being sold. If anything, the only messaging I got out of it was that smart people can do better than working at Dunkin and they’d be a failure to do it for long.

      • bugieman@lemmy.world
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        3 days ago

        That was the part that was most annoying to me. Even if an ad didn’t have AI graphics it would have an unoriginal and chaotic AI script.

  • Sharkticon@lemmy.zip
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    4 days ago

    So fucking many. When you heard they spent billions and billions on AI I didn’t know it was all for Super Bowl commercials