Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

  • SkepticalButOpenMinded@lemmy.caEnglish
    37·
    1 year ago

    I don’t get why this is so confusing. This is basically a rotating theme restaurant/theme shop. Disneyland, Universal Studios, the new Nintendo park, etc. aren’t really about the rides or food either. Will tourists buy Stranger Things tchotchkes and Bridgerton merch? Sure, we’re a hyper consumeristic society that loves pop culture doodads and experiences. I somehow get the feeling this will fail, Netflix’s brand has lost its luster recently, but I don’t think this idea is totally out there.

    • Pxtl@lemmy.caEnglish
      151·
      1 year ago

      I think the problem is the reporting: it says “retail stores” right in the headline. Which sounds insane.

      “Netflix to open themed restaurants and gift-shops” sounds… well, still insane, but less-so.

    • tacosanonymous@lemm.eeEnglish
      12·
      1 year ago

      I think that’s a fair assessment but that particular kind of retail is risky. Food, maybe.