Pressure grows on Apple to open up iMessage::Samsung has joined Google’s campaign to force Apple to make iMessage RCS-compatible—but European regulators are more likely to get that job done.
Pressure grows on Apple to open up iMessage::Samsung has joined Google’s campaign to force Apple to make iMessage RCS-compatible—but European regulators are more likely to get that job done.
The pressure doesn’t matter, apple makes a legitimate amount of money from people scared of being a different colored bubble. Unless someone actually writes it into law and makes a provision that all the bubbles must appear the same, nothing will change
Two related issues are being confused/conflated here.
The first is the American cultural significance of the green and blue bubbles. This is the thing that Europeans generally don’t care about as most are using WhatsApp et. al.
The second is the lack of interoperability between chat protocols such that it degrades the experience for everyone. This is what the EU is targeting.
I don’t think the colours of chat bubbles for specific devices as displayed by other specific devices falls under that remit. The implementor must comply with providing the same service level though. Whether or not this will lead to less cultural significance for bubble hues in the US remains to be seen.
It won’t be with RCS. The “gatekeeper” criteria applies to interoperation between dominant technologies. RCS has very small adoption in Europe. If iMessage will make the cut it will have to integrate with Whatsapp, Facebook Messenger and Signal.
Edit: I should clarify, there’s RCS the standard and there’s Google’s implementation. Google’s RCS is too small to be considered for itntegration. The standard on the other hand would be nice, in an ideal world; however, merging proprietary networks into an open standard is a very high goal and goes beyond what the EU wants to attempt at this time. Instead it will let the tech owners achieve interoperability in any way they want and can.
I don’t get why more people don’t understand this. There is literally no way Apple is going to ditch iMessage or open it up voluntarily.
Cue the EU.
They already got Apple on USB-C, repairability and RCS are next.
There’s a difference between USB and RCS though. With RCS the standard was stillborn and the only surviving implementation is alive because it’s Google-controlled and represents their Nth attempt at a message platform. I don’t want to see something controlled by Google become a standard of communication. We’ve already seen what happens to such de facto standards, they have very bad aspects.
The EU will not mandate RCS, just like they did not mandate USB explicitly.
They will only mandate standardization, which will force Apple, Google and Meta (as owner of WhatsApp) to agree on a standard and then enforce that standard.
RCS is just the most likely outcome.
Maybe. Google certainly has a vested interest in RCS — but the others don’t. RCS is a large standard which goes beyond interconnecting networks. They can just as well design something smaller that only achieves the minimum necessary.
You have to keep in mind that these companies don’t want this. If they can waste time designing a new standard, they will. They are also not looking to re-implement their entire networks, they most certainly don’t want to “open them up”, they just want to comply with the letter of the law with as little change as possible.
Also keep in mind that RCS has glaring faults, such as the lack of encryption.
My guess is that they’re going to try to agree on a common message format, common API and common encryption protocol and leave it at that. There are already plenty of standards out there that cover these needs.
Perhaps. I am unfamiliar with merits of RCS versus alternatives.
Howsver, any solution that enables extra proprietary functionality outside of the standard would be non-compliant, so I don’t think they will be able to get a half-baked solution through.
Also, the EU has zero interest to play softball with these companies. If they can punish them with a billion euro fine for not complying, they definitely will.
Again, there is no particular standard being mandated for this. The EU just wants interoperability – being able to communicate to a person using iMessage on their phone from your phone using Whatsapp for example. How the providers accomplish it is their business. The only pressure will be to not degrade the user’s experience to the point the interop becomes a liability rather than a boon.
OK but they cannot simply slap fines on them and call it a day. If the companies say “what you’re asking for is too difficult” they will need to take the time to examine this claim. In fact I can guarantee right now that we’ll see the deadline extended at least once.
We’re saying the same thing.
They’ll find some way to make it cumbersome and difficult to use so that no one bothers.
I’m sure their shareholders will appreciate getting billion euro fines.
/s
At best they will keep it out of the US market, until US regulators get up to speed.
iMessage isn’t anywhere near as popular in the EU as it is in the US, so it’s just not as big of a problem for them to target and apple is doing a good job lobbying them not to
I’m pretty confident the blue and green colors have nothing to do with it. It’s simply the difficulties of using sms (or at least how Apple implements sms). iMessage allows much higher quality videos/images to be sent and enables group chats to be dynamic where people can be added and removed at will. On iOS sms group chats have to be made with every member in it at creation, if you want to add another person or remove a person then you have to make a whole new group chat. Compound this with iPhone dominance in North America it often presents an annoyance where the single android user forces all the iPhone users to use sms and all the difficulties/reduced features it comes with.
WhatsApp, Telegram, and whatever chat app isn’t used in NA because it’s just harder to convince someone to download and make an account. Why should a user download another chat app? Why isn’t iMessage (sms) app good enough? Usually I’ve seen people just use instagram to chat with android users because sms is just so bad (at least on iOS, I’ve heard some things about how android works around the limitations).
Yes Apple could implement better sms features but they won’t.
So don’t just parrot “it’s because of the colors” it’s most likely due to users association with past experiences of “green chat bubbles”.
Apple is still to blame here but it’s not because users are scared. Most iPhone users or phone users in general just want it to work and never think about what features they’re missing. Asking/convincing someone to download yet another app and set up yet another account to yet again be spammed by emails, texts, phone calls is just too much for a majority of people who are used to the simplicity of iMessage. It comes with your phone, you make a single Apple account, and it just works™.
You’d be surprised. A lot of girls won’t date someone if they don’t have the right colored chat bubbles.
“Where every single android user forces iPhone uses to use sms” Apple forces this, they are very happy to do this, to make iPhone users hate the different colored bubbles and for people to absolutely not want to be the different colored bubbles.
It’s everything to do with the bubbles. You can’t say it isn’t. People literally talk about this.
Exactly? From an iPhone users viewpoint the android phone is forcing them to use sms. I go on to say Apple is to blame.