There is this common narrative I see all the time, implying that we as individuals are empowered to choose and manifest our own destiny, and this comes up often in privacy discussions.

Don’t like Facebook’s privacy nightmares? Just don’t use Facebook!

Don’t like personalized ads? I remember a popular post on reddit saying “if your ad interrupts my YouTube video, I will hate your product”.

Don’t like Google chrome hegemony? Just use Firefox!

And while I agree that we should strive to do that, the battle doesn’t end here. Facebook has shadow accounts for people who never signed up. Google chrome keeps it’s hegemony despite people on the Internet advocating Firefox day and night. And ads continue to be extremely profitable despite you “hating the product” because it interrupted your YouTube video.

Even worse: even if you “hate the product”, you now already know it. You now know they product exists, and possibly whatever they wanted you to know about it. The reality is that these companies own your eyes. They control what shows up on your screen. And even if you hate it, they control what you end up learning.

the reality is that our individual resistance is very far from enough

I am not saying it is completely futile. It is a step in the right direction. But the only effective solution is organized action. We, alone, cannot achieve much. Unless we organize our resistance against privacy violations, we will continue to live through this privacy nightmare.

  • F4stL4ne@programming.dev
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    9 months ago

    So go vote, be in unions, call your representative about these matters.

    This should be how the message ends.

    • /home/pineapplelover@lemm.ee
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      9 months ago

      Not only this. Just by existing and living like this around your friends, family, and coworkers and they’ll notice and get interested. In the span of a year of just using Linux, firefox, adblockers, password managers, and email aliases I’ve unintentionally gotten the attention of two of my friends and they’ve now started on their privacy and security journey. I share privacy articles around to my friends because I think they should be aware that stuff like 23andme can leak your entire genome and could be targeted for a racially motivated attack. Just exist and share it around with people around you and some may catch on.

    • Cyclohexane@lemmy.mlOP
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      9 months ago

      Unions, sure.

      Voting and calling representatives is a futile approach. They’re a distraction at best. Unions are an example of what I mean by uniting our efforts and taking action.

      • icydefiance@lemm.ee
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        9 months ago

        Voting and calling representatives is a futile approach. They’re a distraction at best.

        That’s conservative, pro-corporation propaganda.

        • Cyclohexane@lemmy.mlOP
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          9 months ago

          Quite the opposite, actually. Corporations love for you to be distracted with the methods that are futile. Don’t you ever think about unionizing, striking, protesting, blocking traffic to our stores, boycotting, or any of that. Just do the things that don’t hurt our profits!

          • icydefiance@lemm.ee
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            9 months ago

            Corporations love for you to be distracted with the methods that are futile.

            That’s why saying not to vote is pro-corporation.

            • Cyclohexane@lemmy.mlOP
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              9 months ago

              Then you’d be wrong, because voting is futile and a distraction, as I already said. Refer to the rest my comment for direct action methods that aren’t futile:

              unionizing, striking, protesting, blocking traffic to our stores, boycotting

              • icydefiance@lemm.ee
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                9 months ago

                Unionizing and striking are effective, but they’ll stop being effective if they become illegal. They’re already less effective than they should be, because of legal restrictions.

                Protesting is only useful for getting in the news and convincing people to consider certain issues when they vote. They will never directly cause change.

                And boycotting is just plain worthless. You’ll never get enough people to join a boycott for large corporations to care.

    • folkrav@lemmy.world
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      9 months ago

      “Go vote” and “call your representative” presupposes you both believe there’s a genuine, believably electable option out there that’s gonna really fight for you on this subject, and that the electoral system you live in is legitimately going to represent your vote. There’s an argument to be made against both points, depending on where you live.

      • icydefiance@lemm.ee
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        9 months ago

        It doesn’t presuppose that at all. The only way to get that option is shift the overton window to the left, and the only way to do that is to vote for the candidate on the left, even if they’re not as far left as we’d like.

        • folkrav@lemmy.world
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          9 months ago

          It absolutely presupposes that you give some level of legitimacy to an electoral system to partake in it. Otherwise, how does one have any internal consistency?

          • icydefiance@lemm.ee
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            9 months ago

            If it doesn’t have any legitimacy, then the only option left is to assassinate people until legitimacy is restored.

            If you aren’t killing people, then vote.

    • robot_dog_with_gun [they/them]@hexbear.net
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      9 months ago

      have been on the internet since before you could even pay to have a dialup account.

      It isn’t really that hard.

      you are incredibly out of touch with the average person’s literacy on these matters.

  • alufers@links.aa4.eu
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    9 months ago

    I want to add to this: In my country (Poland, but probably many others) you are sometimes almost forced to be tracked by FAANG companies. For example our mObywatel app, which can be uses as driver’s license replacement requires you to download it via Google Play and have Google Services installed. Of course it uses firebase to send notifications.

        • QuazarOmega@lemy.lol
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          9 months ago

          It’s yet another service in the hands of Google and a proprietary library, far too many apps depend on it to send push notifications, which isn’t unexpected when Google, which owns Android, has made it the only standard push service by leveraging their position of power and in turn Unified Push and all its free implementations had to come from the community, but almost no app uses it, because everyone is used to Firebase by this point.
          That’s the open platform aspect, it is also a privacy concern because it means that most apps will have your notifications pass through Google’s servers, I don’t think they can necessarily read the content, but the time of reception and sending and where it comes from is metadata that they certainty see

  • ALostInquirer@lemm.ee
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    9 months ago

    You’re aware of the EFF, the Electronic Frontier Foundation, right? It’s one of I’m sure several groups that organizes & strives to push back against malicious action from tech companies, as well as over-encroachment from governments (at times itself coming from tech company lobbying). It’s based in the United States though, if memory serves, so others may want to chip in and mention similar groups for their region/nation.

    At the same time, services/platforms that don’t rely on ads pretty much always welcome donations, e.g. Wikipedia, Internet Archive, Gutenberg, as well your resident Fediverse sites, so also keep those in mind.

  • MigratingtoLemmy@lemmy.world
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    7 months ago

    Facebook has shadow accounts for people who never signed up.

    Can someone please explain how they are doing this?

    1. Use Adblocker
    2. Use DNS filter
    3. DoH to prevent MiTM/use your own resolver in Unbound.
    4. I’m still trying to look up how to prevent ISPs from logging my SNI Well, it seems Cloudflare and other domain service providers have implemented ESNI.
    • emptyother@programming.dev
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      9 months ago

      Friends, family, and even people you briefly meet, rat you out. Often without them even knowing by sharing their list of phone contacts.

      • MigratingtoLemmy@lemmy.world
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        9 months ago

        And what happens when you change your phone number? Does that become a new shadow profile? What of they change your name in their contact list? I’m trying to gauge how Facebook handles the inconsistencies of navigating contacts who don’t have Facebook accounts

        • xvlc@feddit.de
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          9 months ago

          We can only guess. But they can probably detect contacts for which the phone number is updated or which have several assigned phone numbers.

          • Joël de Bruijn@lemmy.ml
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            9 months ago

            Also all Android / iOS apps with Facebook and Google trackers in them share device info and data easy to correlate, icw sites having FB pixels also.

        • SheDiceToday@eslemmy.es
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          9 months ago

          They do more than just the phone number and name. https://www.howtogeek.com/768652/what-are-facebook-shadow-profiles-and-should-you-be-worried/

          It talks about the use of photos, people mentioning you in a post, etc. Sure, facetook publicly said they would be backing off of visual recognition, but how much do you really trust that company to do jack-diddly if there is potential profit? Anyway. If you change your phone number, but the same group of people still have you in a ‘field of contacts,’ their tools can almost certainly fit those puzzle pieces together. Same if you change the phone number. Identifying people is easy if you have metadata.

  • reksas@sopuli.xyz
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    9 months ago

    At the moment, there is no way to avoid having your information taken by corps. But what if we fought back by trying to pollute the information they gather? Instead of just trying to disable data collection, we could try to interfere with it and make it collect all kinds of useless crap that cant be separated or distinguished without serious effort. This way you could achieve same kind of anonymity as standing in huge crowd.

    Another way to do it could be having huge community data pool that every participant adds to and also claims as “their own”. I bet its really useful to see 1000 people with almost identical dataprofile and no way to distinguish which entry belongs to who. How do you even use ai to sort it out?

    I think that is something we could do about it even on individual level.

    • flamingarms@feddit.uk
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      9 months ago

      On a small scale, that’s what some of these privacy-focused browsers are doing in regards to fingerprinting. Make the data that has to be provided as standardized as possible and randomize the rest that is being tested behind the scenes. That is really great, but we can’t randomize our behavior and there’s a lot of data we can’t randomize for the sake of functionality. Dunno how we handle that. Maybe we all install bots on our devices that act like users and go to random sites and click on random shit while we’re not using the device.

      • reksas@sopuli.xyz
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        9 months ago

        Someone should reverse engineer how the data collection itself works, maybe it could be messed with directly

  • josefo@leminal.space
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    9 months ago

    This post left me thinking in something. What if we could organize, so a city-owned ISP with a built-in pihole exists? What if we can just block tracking at the metropolitan level as we do in our houses? What if we don’t just stop at DNS? What if we made just one city more private? What if we start with that?

    • Omniraptor@lemm.ee
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      9 months ago

      City owned isps do exist! I don’t know if any have filtered the Internet like this but I doubt it, it might be against net neutrality regulations

  • Apollo2323@lemmy.dbzer0.com
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    9 months ago

    I agree with you in all your points and I have also look into why people just give up their privacy so easily , most of the time what I have noticed is that they (we all) love convenience. You want a plug and play camera? Buy ring , Need a plug and play router with a nice App? Buy google and Amazon Eero. Need to promote your business? Where is everyone at? Facebook , Twitter and Google. Most regular people give up their privacy for convenience, they don’t have time dealing with thousands of option on a PF sense router , no time to create VLAns.

  • qyron@sopuli.xyz
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    9 months ago

    The best way to counter publicity is to simply erase from your mind. Turn it into white noise.

    I don’t have a clue how I’ve learned how to do this but I can have multiple publicity spots thrown at me that I won’t retain a thing. Sometimes to the point I get a song stuck on loop in my head and I can’t figure where I heard it.

    Using tools to dodge or simply eliminate ads is also an option, especially online.

    You can take back your freedom of choice to take part of an audience for publicity if you are willing to put some effort to regain it.

  • Number1SummerJam@lemmy.world
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    9 months ago

    After reading about Snowden leaks and what world governments are capable of technologically, I’ve come to the same conclusion that privacy is now an illusion. Sure, one browser might send less data to corporations, but the government can see whatever they want on anyone’s computer with an internet connection. The answer is to take a step back technologically. Interact with people in person. Read books at the library. Shop locally instead of online or at big box stores. Buy thrifted DVDs. The further you remove yourself, the more private you will be.

  • ExtremeDullard@lemmy.sdf.org
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    9 months ago

    This was clearly spelled out - quite by mistake - by one of the very sumbitches stealing our privacy all the way back in 1999:

    https://www.wired.com/1999/01/sun-on-privacy-get-over-it/

    The sumbitches have since learned to work quietly and boil us frogs slowly. But they sure have been busy since 1999.

    When I heard Scott McNealy utter that obscene statement back then, I laughed and I remember telling a coworker “That guy is off his goddamn mind”. A decade later, I understood that he actually let slip something we should have paid a lot more attention to. But it was already much too late.

  • RovingFox
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    9 months ago

    We are empowered with our own path in life but we do not have full control of it. And that is ok, it is ok to not be able to control everthing.

  • MiddledAgedGuy@beehaw.org
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    9 months ago

    I mirror your concerns but as long as there’s money to be made, the thing that makes money will continue to happen. Advertising is part of that, and if they can harvest our data to target ads, they will.

    We won’t win the fight against money. What we can do is block/avoid advertisements, avoid (as much as possible) services that are known for this behavior, support services that are known to respect privacy, and educate those that are receptive.