I unironically want to go back to the days where ads told you what the product was, what it cost, why you should buy it (compared to competitors) and where to buy it. All the cutesy “we’re gonna tell a story” advertising falls flat on its face because, as much fun as the “real deal” can be, 99% of it is designed by committees to reach as big of a spread as they can. It’s soulless. I’d rather my soulless advertising be straight and to the point than some eye-rolling, meandering, soul-sucking corporate garbage that takes 90 seconds to say what it could have said in 15s.
Hey advertisers, quit wasting my time, and your money and quit fucking doing it. The reason why the, “narrative advertising” or whatever you call it, works is because it’s made by a small company and targeted at an equally small community. Chances are, it’s enthusiasts selling to enthusiasts, and they know the people they’re targeting better than you ever could.
You. are. not. a. small. company. You. are. not. enthusiasts. Stop it.
Before YouTube’s switch to “your going to watch 6 ads before the video starts, and you are going to like it,” schtick, I always enjoyed getting to skip the ad before they managed to tell me what the product even was.
I’ll make an exception to this rule. I’ll gladly watch Thai Life Insurance ads. 3 minutes of nothing to do with insurance. And you’ll shed a tear or 2. I won’t buy the product though, I don’t live in Thailand.
I unironically want to go back to the days where ads told you what the product was, what it cost, why you should buy it (compared to competitors) and where to buy it. All the cutesy “we’re gonna tell a story” advertising falls flat on its face because, as much fun as the “real deal” can be, 99% of it is designed by committees to reach as big of a spread as they can. It’s soulless. I’d rather my soulless advertising be straight and to the point than some eye-rolling, meandering, soul-sucking corporate garbage that takes 90 seconds to say what it could have said in 15s.
Hey advertisers, quit wasting my time, and your money and quit fucking doing it. The reason why the, “narrative advertising” or whatever you call it, works is because it’s made by a small company and targeted at an equally small community. Chances are, it’s enthusiasts selling to enthusiasts, and they know the people they’re targeting better than you ever could.
You. are. not. a. small. company. You. are. not. enthusiasts. Stop it.
When was that period?
Totally agree, nothing annoys me more than an ad that cant seem to even tell me what the product is.
Before YouTube’s switch to “your going to watch 6 ads before the video starts, and you are going to like it,” schtick, I always enjoyed getting to skip the ad before they managed to tell me what the product even was.
I’ll make an exception to this rule. I’ll gladly watch Thai Life Insurance ads. 3 minutes of nothing to do with insurance. And you’ll shed a tear or 2. I won’t buy the product though, I don’t live in Thailand.