I know it’s super valuable and all so it makes sense, but counterfeit cheese will never not be a hilarious concept to my brain 😂
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it’s such a violently bougie concept, why would i give a shit if i’m eating REAL parmiggiano reggiano? i’ll fucking use cheddar that’s been sitting in the fridge for 5 years if it’s similar enough.
Big same lol. If it’s tasty, has roughly the right texture and won’t get me sick beyond an acceptable level of cheese-induced gastrointestinal distress, I don’t give a fuck if it’s from Lombardy or London 😂
It’s seen as protecting their cultural heritage, which is something they’re really obsessed with. To the extent, for example, that Sardinia has tried to have casu marzu protected as a Traditional Food even though it’s banned by both Italy and the EU.
I eat a lot of Parmesan so it does actually hit different lmao
The European food market rose in the middle ages before we fully understood fermentation processes, so locations and guilds were associated with quality. The food market of the Americas came later, and we learned early on making the good stuff wasn’t about location but the right cultures and the right conditions.
So California wines are named after the grapes while French wines are named after the location. But if your counterfeit cheese is as good as or better then the official stuff, there should be an easy way to market it.
Real parmiggiano reggiano is so expensive that it can be used as a sort of currency in some places here in italy so i guess it makes sense.
How would they go about making it work tho?
stamp serial in cheese wheel, then sign that number (or sth else) cryptographically and load that into the chip. have some server to check if your serial is uniqe and signed tho yiu could just stamp a qr code into the cheese and make them register the serial on the uniqe-ness server
Why would you need to put it in a chip for that is the part I don’t get, there’s a bunch of companies that do like microscopic confetti that has serial numbers etched into them for e.g. preventing copper theft or tracing ATM robberies, surely that would work for cheese too
Real parmiggiano reggiano starts at something like 15 Euro a kilo… young low-grade stuff is still the real deal. For the better stuff you’re looking at prices in the range of beef filet but usually not more than 60, 70 Euro.
happy Bill Gates noises /s
Seems like extra work to post a picture of the article instead of the article itself.
Hey thankis you
This reminds me of back when conspiracy theorists thought there were microchips in the covid vaccines. And that the microchips would have the mark of the beast encoded in them somehow
the mark of the cheese
That started even earlier I think, back when there was that story about Swedish people putting microchips in their hands my parents were convinced it was the “mark of the beast”
They’re putting microchips in the cheese is the thing the conspiracy nut character in the movie says to show he’s a conspiracy nut.
BUT IT’S TRUE!
That’s because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.
Y’all gotta chill lol
Well okay this now makes all counterfeiters produce much better cheese than Parmigiano-Reggiano.
This is actually that awful that I will stop eating parmesan. I don’t know who could ever think that this would be a remotely good idea.
