Apple stuff is expensive but the value proposition is still solid for them. Everything’s built to last and be supported much longer than their competitors, and the user experience is top tier. Other companies really haven’t been able to replicate that across so many products.

With that being said, it’s not perfect and there’s always room for improvement.

I actually disagree here. The API would give quite broad access of your data to any 3p app. This is something that really needs to be a 1P feature for it to be secure.