Drop the dead donkey lion!
I don’t like the new design, and I like the old Victorian design.
Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers.“The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok,” she told the BBC.
When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…
Well this latest cultural storm in a teacup has got people talking about Golden Syrup, so I suppose their marketing department is doing its job fairly well.