The BBC has announced plans to launch a new Radio 2 spin-off station focusing on music from the 1950s, 60s and 70s.

It is one of four new radio stations the corporation intends to launch on DAB+ and online via BBC Sounds in an effort to attract new audiences.

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    9 months ago

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    The Radio 2 spin-off will provide “a distinctive take on pop nostalgia” from the 50s, 60s and 70s, the BBC said, and will feature “some of the people who shaped the cultural landscape at the time” as well as some of the station’s current presenters.

    Ken Bruce, Graham Norton, Chris Evans, Vanessa Feltz and Simon Mayo are among the presenters who have left the station in recent years, as DJs such as Vernon Kay, Scott Mills and Zoe Ball have joined.

    In 2021, a new station targeted at the baby boomer generation, Boom Radio, was set up to cater to older audiences who felt increasingly turned off by the newer music and DJs.

    The programming mix will include new commissions alongside a few current Radio 2 shows such as Sounds of the 60s and The Paul Gambaccini Collection, while Steve Wright’s Sunday Love Songs will be simulcast on both stations.

    Radio 3 will also get a new station to focus on calming classical music, aimed at helping listeners “unwind, de-stress and escape the pressures of daily life”.

    The plans will be subject to regulatory approvals, including a Public Interest Test (PIT) for the proposal to launch the DAB+ stations, a process which the BBC said it would start in the coming weeks


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