(Sub)Companies like Twitch also have the added mess of being increasingly unmonetizable.

Everyone and their mother loves to mash “enshittification” into their keyboards and grin. But almost all of that is because those companies have been operating at a loss or near loss for years and need to actually find a way to monetize. And the “easy” routes like advertisements and subscription models tend to be rejected with entire communities and industries built around bypassing that.

Like, on reddit, people were actively paying third party randos to bypass the ads on reddit. And on twitch, people lose their minds over getting an ad during a streamer’s sponsored stream that is a giant ad for a different company.