They Want You To Forget What A Film Looks Like - Aftermath
aftermath.site
The 4K transfer of True Lies is what happens when a company uses proprietary tech to overwrite and denoise history.
  • Sphks@lemmy.dbzer0.comEnglish
    131·
    11 months ago

    “What makes all of this worse is that True Lies, […], did not need to be shoved through the AI wringer. […] Park Road Post had a recent 4k scan of True Lies from the original camera negative. Park Road Post’s own website claims they have a Lasergraphics Director 10K film scanner on the premises. So what is the purpose of adding AI to this mix? Why do that to a perfectly fine-looking film?”

    This part makes me think of the loudness war. Editors will overuse digital tools that degrades the original media if it “pops” more to the average public. More and more and more.

    • czardestructo@lemmy.worldEnglish
      6·
      11 months ago

      Might also just be easier and pure laziness. “Hey Joe don’t we have a license for that new computer thing that makes us more money? Yea yea put the whole vault through it and re-release 4 movies a month. The shareholders will love us milking the license cow!”