My theory is
People buy it because it “beginner friendly” like it always IPhone 7,8,9,12 or 12s,13s etc than Android confusing line up of names and products like the Fold samasung
And the interface also good for beginner “to the point its childly easy to navigate and feel”
I mainly use an iPhone because it has apps like Garage Band and Bias FX… for whatever reason Android doesn’t seem to have apps like that. Having access to guitar amps/effects and multitrack recording in my pocket is amazing.
Another reason is the 3rd party support. I know things have got a lot better on the Android side but, as an example, my kid just got a Nothing Phone and he was a little bit gutted because Guns of Boom has aspect ration bars and doesn’t run at 120fps even thought the phone is capable of it.
If Android really was superior I might be tempted to jump ship but, apart from the customisation, what advantage does it really offer?