Depends entirely on what you want from your watch face.

Some people want reams of data - Modular Ultra is perfect.

Some people want a picture of their cat - photo face.

Some people want clean and sophisticated - there’s a few

Some people want a lovable beagle and his flying buddy - apparently there’s a fun solution there too!!

Personally - Chrono Pro since day one - everything I need, nothing I don’t.

Infograph

Modular fo sho

Snoopy cause it’s cute

But in terms of having a nice balance between usability and aesthetics I’m gonna have to say palette.

Infograph is nice when I want lots of complications so those are my top three in no particular order

Snoopy