people are still off work/school from thanksgiving yesterday and it marks the start of christmas shopping so a lot of stores have big sales on their stuff, so people historically have rushed into physical stores to take advantage of the sales on friday

obviously now that amazon is as huge as it is, online shopping has kinda killed the in-person part of it.

its just another money grab by the nfl and amazon, trying to capitalize on a “holiday” celebrating the american ideals of consumerism and commercialization