The article is about a kind of niche problem that I hadn’t ever considered before, appraisals for buildings in rural areas are either low because there are less people who might want them (especially for specialized new commerical construction) while building costs keep rising OR the price of land in touristy areas is so high no one can afford to buy for local businesses. Either way, it complicates actually growing or starting businesses in those places.

WSJ tends to have a paywall, so feel free to use https://archive.ph/ if you don’t already have a preferred way of bypassing that.