“They cared more about their own glory and wealth than they did about what built Apple in the first place – which was making great computers for people to use… They didn’t care about that anymore. They cared about making a lot of money. …They got very greedy… What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.”
I honestly cannot for the life of me understand why anyone outside developers would buy a Mac these days. Their mobile devices are great, but the only reason I have a Mac is to develop for their mobile devices.
If Apple wants their Macs to be more than just side-attachment-tools for developers, they need to start dropping the prices.
“They cared more about their own glory and wealth than they did about what built Apple in the first place – which was making great computers for people to use… They didn’t care about that anymore. They cared about making a lot of money. …They got very greedy… What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.”
I honestly cannot for the life of me understand why anyone outside developers would buy a Mac these days. Their mobile devices are great, but the only reason I have a Mac is to develop for their mobile devices.
If Apple wants their Macs to be more than just side-attachment-tools for developers, they need to start dropping the prices.
The odd thing is, this isn’t how he saved Apple? When he came back, they made drastically fewer products and maximised margins on those things.