Why? What is our desired outcome?

Such a simple question. Such a profound question.

I’ve been contemplating writing this post for a while now, but struggled with the framing. Throughout 2025 I started moving from “talking about AI security” to helping advise organizations directly on active projects. Yep, I was surfing the hype wave, but it beats drowning.

Thus when I jumped into my morning news feed and saw my friend Nick Selby wrote an article for Inc. entitled “How FOMO Is…