I am trying to get back into watching hockey again, but the digital rink board ads are making it surprisingly difficult. When they slide or flicker my eyes snap to them instead of the play, and I end up losing sight of the puck, especially when it goes behind the net.
I cannot tell if this is an attention or sensory issue on my end or if the broadcasts have simply become more visually aggressive.
For people who watch regularly: Do the shifting digital ads distract you too, or do you barely notice them anymore?
I am genuinely trying to enjoy hockey again but my focus gets pulled away every few seconds and I am wondering how others experience this.
I’m not into sports myself, but that sounds infuriating. I have no doubt they designed these ads specifically to cause the issues you’re describing. Do you watch in a browser? If so, have you tried Firefox? I actually wouldn’t be surprised if the broadcast is not compatible, but if it is you might try searching Firefox extensions for something to block the ads…
There is no way to block it that i know of, its projected onto the boards within the broadcast. if only someone could use AI to counter the AI…
I’ve gotten used to the ads now. They’ve also been better about keeping them off the bottom of the boards. When they first launched, it would cover a puck and even legs when the puck was close to the board.
I’ve largely managed to tune them out, they are still occasionally very distracting but they’re unfortunately not going anywhere. If anything they’re likely to get worse.
I didn’t notice that much when I went to a game. Idk if Honda stadium games ads are static or what, just never noticed.
What’s worse are the tv ads
The ads along the boards are static in the arena but are animated on the TV broadcasts.
I think I recall this, pretty annoying
The digital boards ads are TV ads.
They are inserted into the broadcast.
Oh the tv ads on Dazn really grind my gears. It’s tricky scrolling through them cos I have to use the underneath slider, I could scroll too far and spoil the game. Really annoying
I used to watch a ton of hockey (TV and in person) but I have vision issues with the ads on TV too. My brain refuses to process it as “normal” and it interferes with watching the gameplay to the point where the ads just takeover the whole experience. Fuck those ads.
Are you neurodiverse by any chance? Just wondering if it’s Sensory overload




