The question in the lawsuit is… is the photograph really lying? the judge or whoever in that trial decided that reasonable people would not look at a photo advert and assume the burger would be exactly like that photo- which is reasonably assumed to be doctored to look more appetizing than it normally would be. In part, because taking pictures of food is actually difficult, things get cold, dry out. get disgusting pretty quickly.
but at no point did any one say they were selling you a 1/3 pound beef patty and actually sell a 1/4 pound beef patty- or a patty made of something other than beef. In short, it was a stupid lawsuit. McDonalds does some genuinely awful things… but making nice-looking advertisements is not one of them.
not really. Not even close, actually.
The question in the lawsuit is… is the photograph really lying? the judge or whoever in that trial decided that reasonable people would not look at a photo advert and assume the burger would be exactly like that photo- which is reasonably assumed to be doctored to look more appetizing than it normally would be. In part, because taking pictures of food is actually difficult, things get cold, dry out. get disgusting pretty quickly.
but at no point did any one say they were selling you a 1/3 pound beef patty and actually sell a 1/4 pound beef patty- or a patty made of something other than beef. In short, it was a stupid lawsuit. McDonalds does some genuinely awful things… but making nice-looking advertisements is not one of them.