It seemed strange that Twitter posted this update on its business blog until the company mentioned that rate limiting has had a “minimal” effect on advertising. Many pointed out that limiting the number of tweets users could read per day would make it harder for advertisers to reach users and for Twitter to make money.
…oh, ok.
And no, I don’t really buy their excuses.
I think the self DDoS theory is probably right, but I also think profitability might come into it. It wouldn’t surprise me if Twitter aren’t pulling enough high quality advertisers to make a profit on user minutes spent on the site. Would explain why twitter blue subs also copped the rate limit despite Musk’s insistence that they can’t be bots. At a certain amount of API calls per day even the Twitter blue subs stop being profitable.