Support is waning for corporate involvement and advocacy around many of the country’s biggest hot-button social issues, according to a new Public Affairs Council survey shared first with Axios.
Why it matters: No business wants to become a political football ahead of the 2024 election.
So the heart of what you are getting to is that the techniques of marketing have become so effective, efficient, and advanced that it’s mechanisms have realized the best way to get people to buy things is to appeal to deeply held opinions and beliefs and that practice is bringing those beliefs and their contrasting opinions to the forefront of common discourse. Which is then in turn both unveiling the deep ideological divisions that already existed amongst us to light but is also inherently exacerbating those divisions by raising their profiles. All in the pursuit of further revenue. The issue isn’t politics invading everything, it’s everything invading politics
Marketing is just propaganda with a business goal rather than a political goal. We should’ve put stringent limits on what it’s allowed to do after we watched what Goebbels and Riefenstahl were able to do
We should’ve put strict limits on it with Bernays’ “torches of freedom” rubbish.