The promise of adventure, attention, muscle and safety is driving consumers towards large vehicles – even as they fuel congestion and outstrip the size of car parks

Their conclusion is use guilt as an emotional driver to decrease the popularity of these cars.

I disagree, design principles to shepherd the car companies into delivering all the classic traits car owners love in a safer( for everyone), more efficient product.

We don’t need a fight here, or negativity, we need a better product, and let these people have less damaging fun.