Ignoring the security implications, I miss kb large old raw html websites that loaded instantly on DSL internet. Nowadays shit is too fancy because hardware allows that, but I feel we’re just constantly running into more bugs first and then worry about them later.
Edit: I’ve thought more about it, and I think I just missed the simplicity of the internet back then. There’s just too much bloat these days with ad trackers and misinformation. I kinda forgot just how bright and eye jarring most old UIs were lol.
What would stop an individual or company nowadays to build a pure html website? Isn’t this what a “static site” is?
Isn’t this what HUGO and Jekyll produce, only a little bit prettier?
Nothing. Warren Buffetts company Berkshire Hathaway has the most simple business’s site of all time.
https://www.berkshirehathaway.com/
The fault is a combination of execs wanting a slick site, marketing wanting a highly SEO scoring page, and Devs wanting to play with web frameworks.
Hey, they even have an old-school tracker-free static advertisement image on that page. Now that’s a classic.
I’d love to know how much they paid for it. Even part of the “message from warren” page too. Must have been a pretty penny. I bet a lot of pages would love to do static links in exchange for upfront fees similar to it.
Geico is owned by them, so they may not have to pay.
Today I learned. Good point, thanks. Wonder why they chose to highlight it over the others. Must have a good conversion rate comparatively.
Found this list of assets owned by Berkshire Hathaway to be more than I knew, especially at 100% ownership: https://en.m.wikipedia.org/wiki/List_of_assets_owned_by_Berkshire_Hathaway
Table-based layout, that shit is ancient. We used to build websites this way >20years ago ^^ Mainly because IE was too stupid for anything else.
I distinctly remember when designers got a hard on for rounded corners and IE couldn’t render them. So we ended up making a 9 cell table for each element that was suppose to have rounded corners and loaded images which repeated themselves. Indulging IE users, which were plenty, was such a pain.