I’m not saying that this is ready to ship in the most ethical fashion tomorrow, but it does have the capacity to be far more ethical than current meat production soon (and by Chinese estimates, they are discussing the magic year of 2030 for mass egg production). I’m a big fan of plant based meat products too, but some of those can be very unhealthy to eat, especially for people with strict diets (low fodmap) where meat is easier to digest.