For example, could alternative terms like “carbon reducing” and “carbon increasing” make it more clear and avoid misinterpreting which means which?
For example, could alternative terms like “carbon reducing” and “carbon increasing” make it more clear and avoid misinterpreting which means which?
I’ve seen it, I think, on some brand of milk, where the advertising on their bottles said they planned to go “carbon positive” by some year. Unless they were just being intentionally sneaky in an attempt to sound good while promising to do nothing.