As part of Intel’s Scalable Video Technology (SVT) initiative they had been developing SVT-HEVC as a BSD-licensed high performance H.265/HEVC video encoder optimized for Xeon Scalable and Xeon D processors. But recently they’ve changed course and the project has been officially discontinued.
It’s not that black and white. In cloud computing ARM already beats Intel and AMD at single-core workflows and are more price competitive even with higher RAM requirements. They also beat Intel in multi-core workflows, but AMD is far ahead yet.