Alexander Vinogradsky’s Facebook posts share puns, poke fun at Gen Z and show off a trip to Tokyo Disneyland last year. In others, he is smiling or highlighting damaged cars in need of a tow.

But beneath the cheerful faces and overseas vacations, a constant menace lingered in Vinogradsky’s life: as a kingpin in the Toronto area’s tow truck underworld, he was a marked man.

Before he was gunned down March 28 outside a north-end Toronto plaza, he owned Paramount Towing, one of four outfits allegedly locked in a deadly turf war that prompted a major police crackdown in 2019 and 2020. The investigation prompted dozens of arrests — Vinogradsky’s included.