You wouldn’t start off an e-mail with “My Dear X”, or “Dearest X”, since that would be too personal for a professional email, so “To X” being more impersonal seems like it would make the letter more professional-sounding, compared to “Dear X”.
You wouldn’t start off an e-mail with “My Dear X”, or “Dearest X”, since that would be too personal for a professional email, so “To X” being more impersonal seems like it would make the letter more professional-sounding, compared to “Dear X”.
Yeah, I see a fair amount of “{name},” which I think is as good a combination of formal and direct we can offer in email form. I prefer “Hi {name},” most of the time.
I’m in sales and do quite a bit of cold outreach. In those situations I like “good morning {name}” when it’s morning because it helps indicate a real person is sending the message vs some mass automated email where that greeting would be wrong half the time. I don’t think “good afternoon” has the same value because it sounds too formal.