We all read the odd article, some more than others. Initially newspapers thought they could just have a few adverts and rely on physical sales but people quickly switched to online. Their solution was to throw everything behind a subscription, but surely the better solution would be to charge per visitor per article until the article is paid for and then opening it up to all and switching that purchase button out for a donate button? This is such a move elegant solution rather than relying on a subscription and exploiting people hoping they forget to cancel.