Apple uses consumer psychology to make it feel like the "cool" brand, which the DOJ says created a "social stigma" toward non-iPhone users.
  • Cloudless ☼@lemmy.cafeEnglish
    212·
    5 months ago

    Can’t they focus on something more substancial instead of vague psychological state/perception of the products?

    Apple started the Mac vs PC ads long time ago to portrait Mac users as cool. I don’t have a problem with that even though I don’t use any Apple products myself.