Phil Spencer has spearheaded the growth of Xbox for the last few years and has steered the company in a specific direction that others may find concerning, however, what is more, concerning are his views of the state of video games and the entertainment industry. Spencer is a businessman deep beneath his core, and his perception of gaming as an organism that generates money has been called pure hypocrisy. He seemingly blames capitalism as the bane of growth. While Xbox is not generally doing so well in terms of console gaming, Spencer shifted his focus to a different and far more experimental strategy that relies on cloud gaming. Microsoft’s impressive budget was also utilized accordingly given Spencer’s aggressive acquisition spree of various game developers with the potential to help grow the brand and maybe improve the industry.