Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
If I stole someone’s car, and an exact copy of the car was left there for them, I’d probably be okay with stealing a car. Copying a file isn’t the same as stealing a physical album. That’s the criticism of that ad campaign, they aren’t equal comparisons. Besides, if buying isn’t owning, then copying isn’t stealing.
Like I said, you’re welcome to talk about it being an invalid comparison, but the advert did not state you wouldn’t download a car.
We’re aware of that. People didn’t steal albums either.