• @DrQuint@lemm.ee
      link
      fedilink
      20
      edit-2
      8 months ago

      It’s not a joke. But it’s not sincere either.

      It’s a criticism.

      Because yes. People DO want brand tie-ins. Literally look at Fortnite. It peaks in popularity during brand tie-ins.

      • @theneverfox@pawb.social
        link
        fedilink
        English
        27 months ago

        Not brand tie ins, that’s like a coca cola ad on one of the walls. People don’t want brands, they want characters and IP… They want crossovers

    • skulblaka
      link
      fedilink
      118 months ago

      I’m thinking something along the lines of the Minecraft Lego sets for instance. Which, credit where it’s due, were pretty cool.

    • @Matombo@feddit.de
      link
      fedilink
      48 months ago

      man I was jecking out the toy island recently and i saw a carrera oracle redbull race track right next to one with “non-lego” lego brick buildable cars and the mario kart themed one.

      I tell you: one day these crossovers and brand tie ins and market consolidation will lead us to the ultimate mono brand multiverse -> Think of Mario Raving Rabbits in Avenger costumes lego figures as playable characters in fortnite