Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
Does judging books by their cover count? Seems like in the same vein…
In the 90s, I avoided Lois McMaster Bujold’s Vorkosigan series books because the Baen covers were awful, and at the time she hadn’t written books for any other publisher so I didn’t get introduced to her via that route. In the 2010s I finally read her books…and I was mad as hell that they’d put such ugly covers on them back in the day, because I would’ve been crazy about this series in the 90s!