Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
  • doctortofu@reddthat.com
    32·
    8 months ago

    From Generative AI to Greed AI in one simple step, no need to change the acronym either!

    EA: you thought our games were garbage before? Hold our beer!

  • SteefLem@lemmy.world
    19·
    8 months ago

    Jeeee every game is gonna look and feel the same. What i always wanted when gaming and they can now generate even faster and more generic lootboxes, whoohoo! /s

  • Vendul@feddit.de
    91·
    8 months ago

    I swear, everything becomes worse until there is no difference between hand made and AI

  • Tattorack@lemmy.world
    4·
    8 months ago

    Me and some friends were discussing about all the layoffs we were hearing about from every major game publisher, and the tech world in general.

    Major layoffs, that is, despite also reporting good profits. Record high profits, in some cases.

    I said it might me likely due to these companies looking to replace a portion of their workers with AI. Looks like I was right.

  • gravitas_deficiency@sh.itjust.works
    1·
    8 months ago

    Oh man, I kinda hope this is the thing that kills EA.

    But it probably won’t :(

    Edit: not to mention, I’m pretty sure this is just a euphemism for “we’re going to fire 30% of our workforce”.

    • 9488fcea02a9@sh.itjust.works
      1·
      8 months ago

      Despite all the hate AI tools get here, they havr their uses

      Why not make your workforce 30% more productive and make your products 30% better?

      Instead companies are using AI tools to make the same shitty product with less labour cost.

      • Melt@lemm.ee
        01·
        8 months ago

        What’s gonna happen is unemployment keeps going up, rich people get richer

  • mindbleach@sh.itjust.works
    1·
    8 months ago

    These people sell giant blocks of ice for your wooden icebox, and they’re excited by this new “freezer” technology. Their profit margins will be incredible… on all the giant blocks of ice people keep buying. Now that it’s possible to make things cold, in a box, locally. That technology will surely help them sell more giant blocks of ice than ever. Now that any idiot can make ice.